Michael Barel | Retention Specialist

Michael Barel

Retention Manager specializing in CRM, marketing automation, and lifecycle marketing strategies that drive engagement and boost customer loyalty.

Let's Connect

20%

Higher Reactivation Rate

30%

Increased Conversions

40%

Improved Engagement

Work Experience

2024 - Present

Retention Manager

TheLotter

Leading retention strategy implementation and campaign execution from concept to deployment.

Plan and execute retention campaigns, collaborating with design, content, and compliance teams
Deploy campaigns via email, pop-ups, and app push notifications for multi-channel engagement
Leverage Optimove's uplift analysis, BI dashboards, and A/B testing to measure campaign success
Achieved 20% higher reactivation rate among dormant players and 30% increase in campaign conversions
Produce weekly deliverability reports and apply best practices to protect IP/domain reputation
Manually prioritize high-value offers (e.g., birthday campaigns) to maximize ROI
Led new Casino vertical product launch from brief creation to final assets
Implemented innovative tactics like Gmail annotations (+10% open rate) and countdown timers (+8% CTR)
Built market-specific Airtable dashboards for 500+ recurring emails, tracking monthly performance

2022 - 2024

CRM Manager

Roosters Casino

Led comprehensive CRM and lifecycle marketing initiatives to enhance customer engagement and retention.

Led automation initiatives, creating tailored customer journeys
Oversaw end-to-end planning of retention campaigns
Developed KPI-focused strategies and creative content
Improved engagement by 40%, conversions by 30%, and retention by 20% through refined CRM tactics

2021 - 2022

Marketing Manager

Sharap Plus

Oversaw marketing vendor management, budget allocation, and digital projects to ensure efficient resource utilization and effective campaign delivery.

2018 - 2021

Digital Marketing Manager

Tour Plus

Developed and implemented marketing strategies across digital channels, establishing strong foundations in data-driven marketing.

My Expertise

Retention Strategy

Developing and implementing comprehensive retention strategies that maximize customer lifetime value and reduce churn.

Customer journey mapping and lifecycle marketing
Reactivation campaigns for dormant customers
Loyalty program optimization
Churn prediction and prevention
Multi-channel retention campaigns

Campaign Optimization

Leveraging data analytics and testing methodologies to continuously improve campaign performance and ROI.

A/B testing and multivariate testing
Campaign uplift analysis
Performance metrics tracking and reporting
KPI optimization across marketing channels
Campaign prioritization for maximum impact

Email Marketing

Creating and optimizing email campaigns that drive engagement, conversions, and maintain strong deliverability.

Email deliverability and IP reputation management
Interactive email elements (countdown timers, etc.)
Gmail annotations implementation
Segmentation and personalization strategies
Email automation and triggered campaigns

Skills & Tools

Technical Skills

HTML/CSS/JavaScript

Sendgrid

Deliverability Reports

BI Dashboards

App Notifications

AI Tools

Software & Platforms

Microsoft Excel

Microsoft PowerPoint

Airtable

Monday

Jira

Confluence

Figma

Canva

Marketing Expertise

Email Marketing

CRM Management

A/B Testing

Campaign Management

Lifecycle Marketing

Customer Journey Mapping

Multi-Channel Marketing

KPI Analysis

Certifications

Information Security

Anti-Bribery

GDPR

Responsible Gaming

Contact Me

Interested in improving your retention metrics or discussing customer engagement strategies? I'd love to connect and share insights.

Ramat Gan, Israel

+972 - 545481788

barelmichael@gmail.com

LinkedIn Profile